When businesses are looking to grow, one of the first places business owners look to are companies offering lead generation services. It’s really always been that way, it’s just that the methods have changes. It’s no secret that we now live in a world that is inundated with social media. Most people you know are using Facebook or other social media sites to catch up with old friends, meet new friends, stay up-to-date on what’s happening in their neighborhood and around the world, or even keep up with their favorite bands, brands or companies.
Your business may also have a Facebook Fanpage. It’s pretty easy to manage from your current account and is absolutely free. It’s certainly a great way to build brand loyalty, as well as to keep in touch with your customers. However, Facebook isn’t just about friends and Fanpages. It’s become one of the most used option for lead generation services for businesses of all shapes and sizes around the world.
Facebook ads is one option that can help companies big and small, local and worldwide, reach the target audience they want, so that they gain new clients in a way that’s often less expensive than other paid advertising options currently available.
Here are some of the benefits of working with Facebook Ads and how to make it work for you.
Facebook collects and stores data on all their users to help you target their interests, their income, life events, gender, age, and so much more. When you advertise with Facebook, we can leverage that information for your lead generation services to ensure just the right people who are most likely to want what you provide see your content.
For Local and National Businesses
If you have a local business – a restaurant, service, or store, for example – you could easily target just people in your local area who have a particular interest that relates to your business.
Facebook ads are a great solution for lead generation services and general marketing for businesses that are both local, national and international.
Millions of people all over the world see ads on Facebook. If your product or services are worldwide, you’ll have the benefit of reaching audiences all over, and quite often at a lower cost than using paid ads with the major search engines.
In addition, whether your company is nationwide or a small local business, Facebook allows you to target very small and specific areas for showing your ads, and gives the option of deciding what age groups your ads would most appeal to anytime. There are a variety of other demographics that can be custom-tailored to best suit your target audience as well, so that you can make sure the right people are seeing your ads.
As one of the options available with our lead generation services, using Facebook ads can also help build your brand, grow your Fanpage, and get the word out about your promotions. Getting your name out there as much as possible is a great way to ensure that prospects (who may not be quite ready for what you have to offer right now), remember your name in the future.
Another benefit of using Facebook Ads is being able to set them up for paying either per click or by impression (how many times the ad shows up on a screen). When someone pays per click (PPC), you don’t pay unless someone actually clicks on the ad and goes to your landing page to take advantage of your ad or promotion. If they don’t click, you don’t pay.
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Whether you are needing a list of leads with up-to-date contact information specific to a certain geographic area, income bracket, market sector, etc., or if you would like to build a list of leads through a social media campaign and a landing page, we can help.