Our DFY Video Marketing Service can have a powerful impact on your business.
People love watching videos and tend not to find them intrusive. In fact, studies show that most people would rather watch a video than have to read a long article. This is especially true if your company, product, or service requires deeper explanation or has high consumer value.
YouTube is the largest video sharing site on the web, but there are lots of other similar types of sites as well. The more sites you have your videos on, the more potential you have for people to see them and to find you. But strategy is the most important consideration.
Can videos lead to making sales? YouTube boasts that more than 2 billion videos are viewed and monetized each week!
EdgeTech’s DFY Video Marketing Service also provides a low-cost to no-cost way to create a social marketing channel for your business (ie: your YouTube profile). You could also add your videos to your website, blog, or social profile for additional content. Videos will be given a value of importance by the search engines and be displayed in their search results.
The good news is anyone with a mobile phone or a flip cam can create a video these days and often ‘home grown’ type videos outperform professional videos in engagement and have a greater chance of going viral (meaning people love your video and what to share them with their friends).
The best results come from videos that go viral. Some common attributes of viral videos are that they are usually short, humorous, and have a strong call to action at the end. If that seems overwhelming, simply give useful information that would be helpful to your customers. People will want to watch and share the videos that are most helpful in your video marketing campaign.
One client with a limo hire company creates a short video for free for clients who want one (mainly bachelor and bachelorette parties/hen and stag parties), and then posts them on YouTube. He doesn’t have to do any more marketing as his clients do it for him. They become his “brand ambassadors”!
Nearly everybody in the video will link to it via Facebook or whatever social network they use and send it to all of their friends, making them go viral quickly. All he does is make sure the last few frames include his company contact details!
How could you see our DFY video marketing Service working for your business? Click the button above and let us know.
Whether you are needing video editing, video marketing, web design, search engine optimization or some other aspect of digital marketing or graphic design, let’s discuss. We are here to help.